BUILDING A LIVING RECORD OF CHUCK'S BADASSERY.
How does one even begin to try to encapsulate the legend that is Chuck Norris through a website belonging to the man himself? Between his range of roles as various action heroes, trigger-happy-commandos, martial arts masters, and one particularly famous Texas Ranger, it was a challenge to visually capture the breadth of his career in one consistent visual theme.
A complete revamp of the ChuckNorris.com website. The upside: anything would be better than the circa-1998 website they were working with. There was an opportunity to present a wealth of information and fun content, but a clear disconnect between the legend of the Chuck Norris character and his simple website.
After fleshing out wireframes that best captured the Chuck Norris persona in the seemingly unworthy medium of a single-page website, the look and feel came together with bold font choices, a high contrast color palette, subtle textures, and illustrations of various characters Chuck has played in the past.
Chuck Norris himself said the site was, and I quote, "badass." 'Nuff said, right?
However! He then went on to say that he also thought it was "really neat."
Now that's an all-time compliment pairing from an all-time guy. Mission accomplished.
(Side note: middle-school me would probably pee his pants if he heard Chuck Norris say that).