BOOTSTRAPPING A BRAND FROM A SINGLE IDEA.
My partnership with SnapWag started with an unusual request: a friend of mine told me he needed a simple logo for an Instagram account that would center its focus entirely on posting pictures of cute dogs. Now, as far as I knew, he liked dogs just as much as the next guy. But did I ever imagine he would start an Instagram account dedicated to such a cause? Not a chance.
Soon it became clear: he quickly amassed a following of 20k+ social media followers in just a few months with this strategy. After sharing his vision with me, he brought me on board for the second phase of the project––creating a new brand identity and packaging to sell to these newfound followers.
The first logo I developed needed some love, as it became evident that the "brand" I first developed for his Instagram didn't visually communicate what the brand represented (besides being associated with dogs).
Food bag packaging, bowls, and custom shipping boxes were all designed to spec with this new brand look and feel.
As a last step, the brand language needed to extend to SnapWag’s website. I illustrated icons to show the different products SnapWag offers through their online store.
SnapWag is less than a year old and sales continue to rise as the brand establishes itself in the premium dog food market, taking orders from over 20 different states across the country. That's a lot of happy dog bellies.