DRAWING UP A BLUEPRINT FOR A BETTER WORLD.
The United Nations Development Programme is a world leader in global development innovation. Their main problem: they didn't really have a website that reflected such a claim. Matchfire created a sub-brand, dubbed "Blueprint," to help modernize the UNDP and push their digital presence into the 21st century. Although my concepts were not chosen for the final brand logo, I was still tasked to develop the real meat of the project: a new website.
UNDP needed a modern site to launch their new brand into the public sphere. With the UN's amazing library of images at my disposal, I knew these visuals could provide more of an impact on a user than any design I could dream up. Full bleed photos were used throughout the creative of the site to tell UNDP's compelling stories, with little design touches that helped bring the Blueprint brand to the forefront.
Subtle lines reminiscent of those you might see on actual blueprints were used as accents throughout the designs to help guide a user's eye to different components of the site. Multiple images were also edited to desaturate the photo's background and highlight the subject in the foreground, and concentrate focus on the people Blueprint helps.
Unfortunately, even after going through the full rebrand process, legal red tape prevented the site from launching under the "Blueprint" name. However, the site's design was so well received that UNDP simply swapped the name, replaced the logo, and the overall aesthetic was preserved.